DEREK REID
graphic Designer
ABOUT ME
I’m a versatile graphic designer with over 10 years of experience in creating visually engaging work for digital and print platforms. My skills span across graphic design, web design, and video content production. I'm a strong communicator with both my team and clients, ensuring we are all on the same page and the project is being executed - on time and on budget - from beginning to end. Years of experience have allowed me to thrive in high-pressure environments, at a fast pace without sacrificing quality. The goal is always to produce work that is not only aesthetically pleasing but also functional, impactful, and aligned with the brand’s goals. I love creating solutions to meet various needs, from presentations for sales teams to marketing event signage, to eCommerce websites, to sports graphics for social media. I’m passionate about exploring new design trends, tools, education, and technologies to stay ahead of the curve and bring my best every day.
EXPERIENCE
SENIOR DESIGNER
GolfTV / GolfDigest | 2020 - 2024 | New York, NY
I was hired by GolfTV before transitioning to GolfDigest once our parent company, Discovery, Inc., merged with Warner Bros. During this time I have worked on a variety of projects, in partnership with major brands to meet internal and external needs. My responsibilities were as follows:
Art Direction: Created the brand’s visual styles for digital and print assets such as social media graphics, banner ads, emails,
environmental promotional banners, and more.
environmental promotional banners, and more.
Graphic Design: Led design projects to meet a wide range of needs for the sales and marketing teams. In many cases, I’ve served as an “in-house agency” for brands advertising with us, who needed assets for their campaigns. For projects, I have used multiple different skill sets: graphic design, coding (HTML/CSS), illustration, and animation (motion graphics).
Project Management: Point of Contact for 3rd party agencies to ensure brand consistency is being met. Implemented best practices, software, and guidelines to manage the workflow and ensure communication is clear and convenient for all parties.
Leadership: Managed, trained, and oversaw design interns.
DESIGNER | DIGITAL/EMAIL MARKETING MANAGER
ChalkTalk, Inc. | 2010 - 2020 | Norwalk, CT
ChalkTalk, Inc. is the parent company of 3 eCommerce brands - ChalkTalkSPORTS.com, LuLaLax.com, GoneForaRun.com. I started as a design intern, and over my tenure, I was rewarded with several promotions, including management positions. My competency and ability to handle the high-pressure, fast-paced environment allowed me to be a key contributor to the growth of the company. My role as a graphic designer was in conjunction with other responsibilities. My responsibilities were as follows:
Art Direction: Created the brand’s visual styles for emails and web assets. Designed team stores for organizations fundraising with our products. Elevated the designs of several best-selling product lines.
Graphic Design: Led the website redesign project. Designed and coded all email marketing sends. Designed marketing assets for paid and organic posts. Designed and coded micro-funnel sites to boost SEO. Created designs for product lines for items such as t-shirts, mugs, wall decals, blankets, and more. Photographed products for the website. Filmed content for social media. For projects, I have used multiple skill sets: graphic design, coding (HTML/CSS), illustration, photography, video editing, and animation (motion graphics).
Email Marketer: Researched and designed every automated email campaign - from Abandoned Carts to Welcome emails, for 3 different brands. Set up and managed the automation process, including but not limited to configuring nodes, variables for dynamic content, and customer lists. Ran A/B tests, managed daily sends, and analyzed reports on send performances across all 3 brands. 720k weekly email sends between all 3 brands.
Digital Marketer: Planned content calendars for several social media accounts for both organic and paid content. Managed communities and engaged with consumers on company pages. Analyzed performance reports to improve engagement. Managed company blog content. Routinely audited the website and blog for SEO effectiveness. Used Google Analytics to improve SEO placement and to improve visitor performances.
Production Manager: Managed the production department for all products made in-house. Production department included commercial-grade sublimation printers, vinyl cutters, laser engravers, and heat presses.
Leadership: As a graphic designer, I’ve managed and trained 1-3 Jr. to mid-level designers at a time. As a production manager, I’ve managed 10-15 employees, on average, but up to 60 during the holiday season. I’ve conducted hiring interviews for both teams.
